Sign your lips in statement colour with new L'Oreal Paris Rouge Signature Matte/Metallic Colour Ink. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft metallic finish.